How do I create a manual campaign?
To manually create a campaign, click on the “New” in the top-left corner and select “Create Manual Campaign” from the drop-down.
Next, you’ll need to select your Facebook Ad account and Page. If you haven’t made a Facebook Page yet, do so since you won’t be able to get past this step without one.
For our example, we’ll be using my “Sloth Investment” Ad account and the Facebook page of the same name.
Next, go ahead and name your campaign.
From here, the process of creating a campaign can be separated into 7 steps: Objective, Budget, Targeting, Ad Placements, Ad Creation, Landing Page, and Review & Publish.
Step 1: Objective
The first step is to choose your marketing objective. Refer to this Facebook page if you need help deciding. For our example, we will select “Traffic”.
Once you’ve selected one, click “Done“.
Step 2: Budget
In the following window, you’ll be required to set your budget. You have several options you can choose from. On the left-hand side, you can choose your budget schedule: “Daily” or “Lifetime”. Depending on which one you choose, your right-hand side may be different from mine.
For this example, we will stick with a daily budget of $10 and run our ad for today only. If you’re interested in learning more about budgeting, check out our blog post!
If you scroll down, you’ll also see that there is a box titled “Advanced Features” which allows you to optimize your ad delivery and control your costs.
Step 3: Targeting
Next, we’ll work on the target audience. As you can see below, this step consists of 6 sub-steps.
However, if you already have an audience saved, you can scroll down and click on the “Saved Audience” box. That’ll take you to the last step, which is the summary.
For those starting from scratch, the first sub-step is selecting the location of your target audience. On the left-hand side, enter your location and adjust the area you want to target. On the right, you can see the potential audience; this will follow you through each of the sub-steps.
The second sub-step is selecting your target gender. Here, you have three choices: men, women, or both.
The third and fourth sub-steps are adjusting your range and targeted languages.
The fifth sub-step involves selecting your targeted interest(s). You can search for them using the search bar or manually select them by clicking on the boxes below.
You can include or exclude any interest(s) to make it fit your marketing strategy! If you have a custom audience, you can use it by clicking on “Custom Audience” in the top right.
Finally, in the last sub-step, check if everything is good and make any changes if needed. If done, go ahead and click “Next”. You have created your target audience!
Step 4: Ad Placement
The next step is to select your ad placement, which you can do either automatically or manually. Before you select one, read about the benefits that each offers.
Step 5: Ad Creation
Once you’re done with your ad placement, the next step is ad creation, which is separated into two sub-steps. First, you begin with the offer. You can choose to skip this step. In this sub-step, you can choose to create your own offer, select one that you’ve already created and saved, or select a premade one.
The next sub-step is ad creation. The first thing you want to do is select how your ad will look and where to place it. Stiddle will automatically generate some options for the highest converting ad in your industry! In this example, we are in the restaurant industry.
Once selected, scroll down to add a headline, description, main text, and a button. You can change the photo either by uploading one from your computer or by integrating your account with Canva.
Step 6: Landing Page
The next step is selecting your ad’s destination. One option you can do is create a landing page by selecting one of the templates below.
The other option is to add the website URL you want to direct your ads to.
Step 7: Review & Publish
Once you are done with that, the last step is to review your campaign.
If everything looks good, scroll down and hit the “Publish Campaign” button. Congratulations!