FULL GUIDE: How to use Stiddle's budget automation rules

Facebook ads shouldn’t be costly and time consuming to maximize budget conversions. Stiddle automates and scales your budget by making smart decisions based on campaign or ad set performance. Decisions are based on rules you set and data from your campaigns.

You have initial control when defining budget allocation rules by selecting a "winning metric" - used to determine the performance success of your campaign. Underperforming campaigns and ad sets will automatically be paused to reduce overspending. Stiddle will pause underperforming campaigns and ad sets, then scale the budget of best performers.

In order to use Stiddle's budget automation rules, you will need to setup your Stiddle account and connect your Facebook ad account. If you haven't done this already, visit our Stiddle Full Setup guide here

Prerequisites to use Stiddle's Budget Automation:

  • Facebook ad account connected to Stiddle - visit our Stiddle Full Setup guide here
  • Campaigns must have been running for multiple days to collect data - brand new, unpublished campaigns will not have sufficient data for Stiddle to make a winning decision.
  • Stiddle's Budget Automation is available on all Stiddle plans, however there're limits to the number of automation rules you can run at the same time. Stiddle's Starter plan includes up to 2 budget automation rules that can be running at the same time. You can always upgrade your Stiddle plan to the next tier to unlock more budget automation rules. 

Winning Metrics:

What are winning metrics?

Winning metrics are the metrics Stiddle monitors to make a winning decision based on campaign and/or ad set performance. You can select between one of the two winning metrics Stiddle currently supports,  Highest Reach and Lowest Cost Per Click (CPC). 

Highest Reach

The Highest Reach metric compares the selected campaigns or ad sets with each other based on which campaign or ad set has the highest reach overall for the lowest cost.

Lowest Cost Per Click (CPC)

The Lowest Cost Per Click (CPC) metric compares the selected campaigns or ad sets with each other based on which campaign or ad set has the lowest cost per click overall for the total amount of clicks the campaign or ad set received. 

* Tip - The way we like to think about these two metrics are as following: Highest Reach is great for non-conversion based campaigns (engagement/awareness) to let Stiddle make a decision based on the lowest cost but highest amount of people viewing your ad. Compared to the Lowest Cost Per Click (CPC) metric (best for conversion based campaigns), allowing Stiddle to make a performance decision based on the amount of people actually taking action from your ad. 


Decision Time:

What is the Automation Decision Time?

The decision time is the amount of time you give Stiddle to monitor your campaigns or ad sets to make a decision based on the campaign or ad set performance. 

Selecting Decision Time

There are two ways in Stiddle to select your decision time. One, you can input the amount of days you would like Stiddle to monitor your campaigns or ad sets. Two, you can select a start and end date and time that Stiddle will begin to monitor you campaigns or ad sets and the date and time Stiddle will make a final winning decision. 


Budget Scale:

What is Budget Scale and what are the benefits of using it?

Budget Scale allows you to give Stiddle the ability to allocate ad spend budget to the best performing campaign or ad set won after the automation is complete. When enabled, Stiddle will take the ad spend from the least performing campaigns or ad sets and add it to the winning campaign. When disabled, Stiddle will not add any budget to the automation, however Stiddle will pause the campaign’s worst performers. 

The benefit of using Budget Scale is to take immediate action to raise your best performing winning campaign or ad set budget when the automation is complete.

Budget Allocation Cap

Budget Allocation Cap is the maximum amount of ad spend you want Stiddle to take and allocate from your campaigns or ad sets after a decision is made. This is used to prevent over budgeting on the winning performing campaign, allowing you to set a strict budget increase limit to the winner.


Ending an Automation:

Automations will automatically end when the decision time or end date is up. When an automation ends, Stiddle will pause all the loosing or underperforming campaigns and ad sets used in the automation to eliminate overspending on underperforming campaigns and ad sets. If Budget Scale is enabled, Stiddle will apply the Budget Cap to the winning campaign and proceed to pause all other campaigns in the automation.

Automations can also manually be paused within the Automations window. However, we do not recommend pausing and resuming an automation once it is started, but instead pause/stop the automation and create a new one from scratch. This way you are not effecting Stiddle running time by limiting the amount of decision time left in the automation.


Viewing the Winner:

How does Stiddle determine the winning campaign or ad set?

The winning campaign or ad set is determined by the winning metric and decision time selected at the start of the automation configuration.

What happens to the winning campaign or ad set after it is complete?

When an automation ends, Stiddle will pause all the loosing or underperforming campaigns and ad sets used in the automation to eliminate overspending on underperforming campaigns and ad sets. If Budget Scale is enabled, Stiddle will apply the Budget Cap to the winning campaign and proceed to pause all other campaigns in the automation.


Running Multiple Automation Rules:

What are automation rules?

Automation rules allow you to create multiple automations for different campaigns and ad sets simultaneously. You can use automation rules to run a Budget Automation for a select few campaigns or ad sets and setup another automation rule for a different select few of campaigns or ad sets that you do not want to run together, keeping both automations separate. 

There are many reasons you may want to use multiple automation rules for different campaigns or ad sets instead of adding them into the same automation rule. For example, if you are running one campaign with several ad sets that have the same objective and you want to test the ad sets within the campaign, you can create one automation rule to optimize the overall campaign's ad sets. However, if you are running multiple campaigns and you want to run an automation to test and optimize the campaigns between each other, you can run one automation by selected multiple campaigns instead of individual ad sets within one campaign. 


Creating My First Automation

  • Go to Campaign Manager from the left Stiddle navigation. 

  • Select the campaigns or ad sets you'd like to apply to the automation using the box selector, then select "Create Automation".

  • You will see the "New Automation" window with options to configure your new automation rule.

  • Name your automation (this is the internal name you will use to keep track of your automation), Select a winning metric, Select a start and end date OR enter a decision time in days

  • Decide if you want to use Budget Scale, if so enable by toggling the switch, then enter the maximum amount you'd like to allocate towards the Budget Allocation Cap. 

  • Congrats! You've created your first automation.

Viewing My Winning Automation

  • Select "Automations" from the Campaign Manager within Stiddle. View your automation rules in the table with the option to pause or resume the automation.

  • See which campaigns or ad sets your automation has been applied to and view the Winning Campaign after the decision time has been reached. 
  • You can select the winning campaign to see the campaign details and budget change within campaign manager. 

FAQs:

  • What is a budget automation rule?
  • When should I use the Highest Reach metric versus the Lowest Cost Per Click (CPC)?
  • Can I edit an automation once it is started?
  • What is the maximum amount of rules I can create?
  • How many campaigns can I apply to one automation rule?
  • What is the minimum decision time I can have for an automation rule?
  • When to use campaigns versus ad sets in automations?
  • Can I use an ad set and campaign in the same automation?
  • Is budget scale optional?
  • Do I need to select a start and end date and a decision time?
  • Can I use Budget Automation with CBO?
  • What is the difference between Stiddle's Budget Automation and CBO?
  • Does Budget Automation work with campaigns only created in Stiddle or any Facebook campaigns?

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