— or No data available, work through the checks below.
1. Confirm data sources are connected
- Visit Settings → Integrations and ensure each connector shows Synced.
- Re-authenticate any platform with an expired token.
- For commerce/CRM data, verify the last successful sync time matches your expectations.
2. Check filters and date ranges
- Tight filters (e.g., campaign + device + geo) might exclude all results.
- Make sure the selected date range actually contains activity.
- Remove conflicting dashboard and widget-level filters to test.
3. Validate metric availability
- Some metrics only exist for certain channels (e.g.,
Adds to Cartrequires an ecommerce source). - Stiddle attributed metrics need at least one tracked conversion to populate.
- Custom metrics must be mapped to the workspace before they appear.
4. Inspect attribution settings
- If you recently changed the attribution model, historical data needs time to recalc.
- Offline conversions may be waiting for identity matches—check Attribution Logs for pending events.