What is the difference between Stiddle attributed metrics and original metrics?

Difference between Attributed and Original metric

When selecting a new metric, you’ll notice two options to display data from the selected channel - “Original” and “Attributed”. 

Original - Original metrics are the standard metrics reported and synced directly from the channel connector. These are often not attributed or accurate and are a great way to compare between the Attributed metrics.

Attributed - Attributed metrics are tracked and calculated using Stiddle’s first-party tracking pixel. These are accurate and attributed metrics with up to 100% accuracy. These metrics are great to gain a comprehensive understanding of your data, giving you the confidence you need to scale.

Select either “Original” or “Attributed”, then select the metric listed below that you want to view in your dashboard and select “Apply”.

You’ll then see the metric added to your dashboard under the section you added it to.

IMPORTANT: Please note that at any time you can click to drag and drop any of your metrics to reposition within a section or move between different sections.