What is the difference between Stiddle attributed metrics and original metrics? - Stiddle

Stiddle attributed metrics

Source – Calculated by Stiddle’s attribution engine using IRIS identity resolution.
Use cases – Budget allocation, lifecycle reporting, multi-touch analysis.
Advantages – Deduplicated across devices/platforms, honors your attribution model (last touch, data-driven, etc.), includes offline conversions if connected.

Original metrics

Source – Pulled directly from each connected platform’s API (Meta, Google Ads, TikTok, etc.).
Use cases – Channel owner reconciliations, billing, platform-specific optimizations.
Advantages – Matches exactly what you see inside the native ad manager.

Choosing the right one

Scenario	Recommended metric
CEO report covering the full funnel	Stiddle attributed metrics
Troubleshooting a spend spike in Meta Ads Manager	Original metrics
Comparing blended ROAS across channels	Stiddle attributed metrics
Verifying that platform data synced correctly	Original metrics

Most dashboards mix both: attributed metrics for outcomes, original metrics for delivery KPIs. Label widgets clearly so viewers understand which data source they are looking at.