Stiddle attributed metrics
- Source – Calculated by Stiddle’s attribution engine using IRIS identity resolution.
- Use cases – Budget allocation, lifecycle reporting, multi-touch analysis.
- Advantages – Deduplicated across devices/platforms, honors your attribution model (last touch, data-driven, etc.), includes offline conversions if connected.
Original metrics
- Source – Pulled directly from each connected platform’s API (Meta, Google Ads, TikTok, etc.).
- Use cases – Channel owner reconciliations, billing, platform-specific optimizations.
- Advantages – Matches exactly what you see inside the native ad manager.
Choosing the right one
| Scenario | Recommended metric |
|---|---|
| CEO report covering the full funnel | Stiddle attributed metrics |
| Troubleshooting a spend spike in Meta Ads Manager | Original metrics |
| Comparing blended ROAS across channels | Stiddle attributed metrics |
| Verifying that platform data synced correctly | Original metrics |