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Most ad platforms only allow API access to roughly the last three years (37 months) of data. Stiddle respects those platform rules so reporting stays compliant.

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Why the limit exists

  • Platform retention policies – Meta, Google, TikTok, and others purge or archive delivery data beyond 2–3 years.
  • API performance – Large historical pulls slow down current reporting, so platforms enforce shorter windows.
  • Privacy regulations – Long-term storage of user-level data requires additional consents that many advertisers don’t hold.

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Options if you need older data

  1. Request a platform archive – some enterprise ad accounts can request archives directly from the platform, which you can then import to a data warehouse.

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Best practices going forward

  • Keep attribution windows realistic so you are not relying on multi-year lookbacks.
  • Document any business decisions tied to older data so newer teammates know where to find the archives.