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Stiddle combines first-party tracking, connectors, and IRIS identity resolution to stitch clicks, sessions, and transactions into a single timeline per person.

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Data collection layers

  1. Stiddle Pixel / IRIS tag – captures device/browser signals, UTM parameters, and on-site events in real time.
  2. Server-side + API events – Shopify, WooCommerce, Salesforce, and custom APIs send orders, leads, and lifecycle updates.
  3. Ad platform metadata – synced daily to enrich profiles with campaign, ad set, and creative context.

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Identity graph logic

  • Deterministic matching – email, phone, and customer IDs instantly link events to existing profiles.
  • Probabilistic hints – device fingerprint, IP, and behavioral patterns power session stitching even before a person signs in.
  • Confidence tiers – Stiddle labels each match (strong, medium, low). Only strong matches trigger auto-merges; medium matches stay as hints until confirmed.

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Visitor-to-profile journey

  1. Anonymous visitor clicked an ad with UTMs.
  2. Pixel creates an anonymous profile with IRIS data.
  3. Visitor fills a form—email connects the anonymous timeline to a known contact.
  4. Future purchases, emails, and ad clicks land on that same profile, giving you a full journey.

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Privacy & compliance

  • Respect Do Not Track headers and regional consent rules.
  • Store all identifiers in your geographic data region as defined per workspace.
  • Allow customers to request deletion; removing a profile also purges fingerprint data.

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How to monitor identity health

  • Check Profiles for stats on tracked visitors vs. identified profiles.
  • Use the Merge Modal to ensure matches look accurate.
Need to enrich profiles further? Use the Zapier connector or CSVs with custom attributes—Stiddle adds the data to the profile while maintaining the same identity rules.