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Yes—each workspace gets its own Stiddle Pixel ID. The pixel routes events to that workspace’s data lake, attribution model, and permissions. Sharing one pixel across multiple brands or stores leads to mixed data and inaccurate reporting.

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Why one pixel per workspace

  • Data separation – workspaces often map to brands, regions, or clients. Unique pixel IDs keep customer data scoped.
  • Attribution accuracy – UTMs, audiences, and conversion goals differ per workspace; mixing them skews reporting.
  • Privacy & compliance – each workspace can enforce its own consent policies and data retention rules.

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Can you track multiple stores with one pixel?

Only if those stores belong to the same workspace and you intentionally want combined reporting.
  1. One workspace = one pixel – install it on every property tied to that workspace.
  2. Multiple workspaces – install each workspace’s pixel on its respective properties. Never load two pixel IDs on the same page.

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Migrating a store

  • Remove the old pixel script.
  • Install the new workspace’s pixel and verify events with the debugger.
  • Update conversion APIs (Shopify, server events) to send the new pixel ID.
Need to audit your install? Open Settings → Pixel to see active pixel IDs and recent domains per workspace.