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March 2026

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March 2026

Notable Releases: Save reports to dashboards, major improvements in query speed, UI Improvements for campaign table, campaign table pin rowsPlatform Updates:
  1. Increase in query speed
  2. Filter query improvements
  3. Improved UI in profiles activity
  4. Profiles activity search
  5. View details by widget
New Features:
  1. Save custom report (insights, funnels, flows) widgets to dashboards
  2. Ability to apply override of filter, breakdown, date in dashboards
  3. Pin rows in campaign table
  4. Load up to 100 rows at a time
  5. New metric configurator UI for campaign table
  6. Filter by resulting numbers in insights reports
  7. New templates in dashboards
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February 2026

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February 2026

Notable Releases: Launch of Insights Builder, Funnels ImprovementsPlatform Updates:
  1. SQL viewer for Insights
  2. Improved filters profiles
New Features:
  1. Insights Builder Launch - Major Feature
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January 2026

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January 2026

Notable Releases: BigQuery Migration Phase 2, Custom Insights Query BuilderPlatform Updates:
  1. BigQuery migration completion
  2. Backend onboarding & capacity expansion
  3. Database-level sorting for UTM Manager
  4. Dashboard filter and date comparison infrastructure
New Features:
  1. UTM Table production deployment
  2. Custom Insights / Report Builder
  3. Sankey start & end step selection
  4. UTM Manager optimized sorting (DB-level)
  5. Report date comparison feature
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December 2025

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December 2025

Notable Releases: UTM Table Completion, Attribution Models for GoalsPlatform Updates:
  1. GCP migration planning
New Features:
  1. First & Last Click models for CRM Goals
  2. Column persistence & sorting
  3. UTM Builder
  4. Unique vs All Clicks metrics
  5. AI attribution for all goals
  6. Sankey default attribution model
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November 2025

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November 2025

Notable Releases: CRM Goal Conversion Values, UTM Attribution TablePlatform Updates:
  1. Profile merge prioritization logic
New Features:
  1. CRM conversion value attribution
  2. UTM Attribution Table
  3. Profile merge logs
  4. Deal & company filters
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October 2025

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October 2025

Notable Releases: Salesforce & Zapier Launch, Goal Group Type, Custom Event Goal Type, Advanced Salesforce Object MappingPlatform Updates:
  1. WooCommerce script & integration improvments
New Features:
  1. Zapier goals
  2. Custom event goals
  3. Goal grouping
  4. Salesforce multi-instance support
  5. Custom object mapping
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September 2025

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September 2025

Notable Releases: Zapier integration, BigQuery Migration (Profiles & Events)Platform Updates:
  1. Warehouse region selection (EU/US)
New Features:
  1. BigQuery-powered profile filters
  2. Event duplication protection
  3. Zapier integration groundwork
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August 2025

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August 2025

Notable Releases: CRM Goal Types, SAML SSO, Fingerprinting Infrastructure improvmentsPlatform Updates:
  1. Google & Meta API upgrades
  2. AWS Lambda memory tuning
New Features:
  1. CRM goal attribution
  2. Deal stage filtering
  3. Device fingerprinting improved attributes
  4. Auth0 SSO (SAML/SCIM started)
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July 2025

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July 2025

Notable Releases: Salesforce company and oppurtunity pages, Form Tracking Improvements, Cross-Domain Checkout, Performance ImprovmentsPlatform Updates:
  1. AWS SES email migration
  2. Queue performance tuning
New Features:
  1. IP whitelisting
  2. Cross-domain cookie logic (enablment optional)
  3. Form tracking improvments
  4. Salesforce company and oppurtunity pages
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June 2025

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June 2025

Notable Releases: Salesforce CRM Integration (Phase 1), Sankey Major EnhancementsPlatform Updates:
  1. BigQuery warehouse preparation
  2. HubSpot & Salesforce webhook groundwork
New Features:
  1. Form & URL goals in Sankey/Funnels
  2. Sankey path highlighting
  3. Anonymous profile display logic
  4. CSV export improvements
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May 2025

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May 2025

Notable Releases: Cross-Domain Tracking, Attribution Improvments, Auto-UTM for Google AdsPlatform Updates:
  1. Google UTM auto-add backend
New Features:
  1. Cross-domain checkout tracking
  2. Profile & audience export delivery
  3. Goal count filters
  4. Column save-state improvements
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April 2025

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April 2025

Notable Releases: SQS Queue Infrastructure, Sankey & Funnel Filters, Linear Model ImprovmentsPlatform Updates:
  1. SQS deployed to production
  2. Optimization (RDS, ECS)
New Features:
  1. Sankey URL event filters
  2. Funnel URL filters
  3. Linear model for URL goals
  4. Profile merging logic improvements
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March 2025

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March 2025

Notable Releases: URL Goal Type, Dashboard Metrics Expansion, Profile Export, WebhooksPlatform Updates:
  1. Google API reliability fixes
  2. Facebook API date selector changes
New Features:
  1. URL goal type
  2. New dashboard metrics (New/Returning, LTV, Orders)
  3. Profile export enhancements
  4. Webhook integrations for custom commerce platforms
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February 2025

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February 2025

Notable Releases: Magento Integration, New Metrics, Sankey Visualizer ImprovementsPlatform Updates:
  1. Magento Cloud Commerce pixel
  2. Shopify script refinements
  3. Facebook & Google API stability fixes
New Features:
  1. Magento event tracking (PV, ATC, Checkout, Purchase)
  2. Net MER & Net Sales metrics
  3. Sankey filter by page URL
  4. Profile pagination fixes
  5. Form submission validation improvements
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January 2025

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January 2025

Notable Releases: Lead Generation & Form Tracking, Shopify API Upgrade, GTM Compatibility, Custom Attribution MetricsPlatform Updates:
  1. Shopify API migrated to GraphQL
  2. Facebook API updated to v22
  3. Google API updates
  4. New logging system
New Features:
  1. Auto-capture form tracking
  2. Custom conversion goals (forms)
  3. Form goal attribution metrics
  4. Automatic form scanner & property mapping
  5. Ability to disable form tracking
  6. GTM (Google Tag Manager) pixel compatibility
  7. Attribution goal graphs & widgets
  8. Campaign attribution goal modal
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December 2024
Notable Releases: Major New Feature Release- Visualizer (Customer Journeys + Funnels)Platform Updates:
  1. Audience LTV Improvements
New Features:
  1. Major New Feature: Visualizer (Customer Journeys + Funnels)
  2. Sankey Flows: Identify Customer & Website Visitor Journeys In Aggregate 2. Funnels: Understand Drop-offs Between Steps In A Customer’s Journey
  3. New Improved Dashboard UI & Nav Bar
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November 2024
Notable Releases: Order Subscription Compatibility, New WebhooksPlatform Updates:
  1. IP & Geolocation Improvements
  2. Shopify API Update
  3. Google API Updates
  4. Implemented ElastiCache
  5. Refund Webhook Improvements
New Features:
  1. Reoccurring Order Subscription Compatibility
  2. Order Create Webhook
  3. Order Update Webhook
  4. Redact Webhook
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October 2024
Notable Releases: New Filters, Pixel Script Improvements, Major Performance ImprovementsPlatform Updates:
  1. Improvements to Pixel Script (optimized queries)
  2. Implemented Grafana K6 Load Testing Application
  3. DB Autoscale Improvements
New Features:
  1. New Filters
  2. Product Name 2. Products Viewed 3. Product Checkout Started 4. Product Purchased
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September 2024
Notable Releases: Compare Date Graphs, Audience LTV, Implemented RedisPlatform Updates:
  1. Loading Improvements
  2. Updated Dashboard Templates
  3. Implemented Redis - Big Loading Improvement
New Features:
  1. Graph Compare Date
  2. New Attribution Metrics
  3. Audience LTV Analysis
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August 2024
Notable Releases: Smart Audiences, Klayvio Integration, MCC Account Compatibility Platform Updates:
  1. MCC Account Compatibility
  2. Facebook Token Update
  3. Public Dashboard Improvements
  4. DB Migration
New Features:
  1. Smart Audiences
  2. Klayvio Integration