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January 2025

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January 2025

Notable Releases: Major New Feature Release - Lead Gen Compatibility (Form Tracking, Custom Conversion Goals), New Custom Attribution MetricsPlatform Updates:
  1. New Metrics - Variations of MER
  2. Shopify API Updates
New Features:
  1. New Corse Policy
  2. Auto-capture Pixel Form Tracking
  3. Custom Conversion Goals
  4. Automatic Form Scanner - Property Mapping
  5. Define Names + Conversion Values to Form Goals
  6. Form Conversion Goal Attribution Metrics (Campaign Manager, Visualizer, Dashboards)
  7. Ability to Disable Form Tracking
  8. Google Tag Manager (GTM) Pixel Compatibility
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December 2024
Notable Releases: Major New Feature Release- Visualizer (Customer Journeys + Funnels)Platform Updates:
  1. Audience LTV Improvements
New Features:
  1. Major New Feature: Visualizer (Customer Journeys + Funnels)
  2. Sankey Flows: Identify Customer & Website Visitor Journeys In Aggregate 2. Funnels: Understand Drop-offs Between Steps In A Customer’s Journey
  3. New Improved Dashboard UI & Nav Bar
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November 2024
Notable Releases: Order Subscription Compatibility, New WebhooksPlatform Updates:
  1. IP & Geolocation Improvements
  2. Shopify API Update
  3. Google API Updates
  4. Implemented ElastiCache
  5. Refund Webhook Improvements
New Features:
  1. Reoccurring Order Subscription Compatibility
  2. Order Create Webhook
  3. Order Update Webhook
  4. Redact Webhook
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October 2024
Notable Releases: New Filters, Pixel Script Improvements, Major Performance ImprovementsPlatform Updates:
  1. Improvements to Pixel Script (optimized queries)
  2. Implemented Grafana K6 Load Testing Application
  3. DB Autoscale Improvements
New Features:
  1. New Filters
  2. Product Name 2. Products Viewed 3. Product Checkout Started 4. Product Purchased
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September 2024
Notable Releases: Compare Date Graphs, Audience LTV, Implemented RedisPlatform Updates:
  1. Loading Improvements
  2. Updated Dashboard Templates
  3. Implemented Redis - Big Loading Improvement
New Features:
  1. Graph Compare Date
  2. New Attribution Metrics
  3. Audience LTV Analysis
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August 2024
Notable Releases: Smart Audiences, Klayvio Integration, MCC Account Compatibility Platform Updates:
  1. MCC Account Compatibility
  2. Facebook Token Update
  3. Public Dashboard Improvements
  4. DB Migration
New Features:
  1. Smart Audiences
  2. Klayvio Integration