Stiddle Updates

Here's a video demo of the Stiddle platform today:

Stiddle Demo - 5 min

https://www.youtube.com/watch?v=W0WOuBF9tt0

July 2023

Notable Releases: Google Keyword Level Attribution, Blended Metrics

Platform Updates:

  1. Released New Stiddle Attributed Metrics
  2. Ability for auto refresh for Shopify and Google Connectors
  3. Scalable data infrastructure load balancing improvements
  4. Improvements to event tracking and profile activity

New Features:

  1. Google Keyword Level Attribution
  2. Option to sync past attribution data from Shopify
  3. New Stiddle Attributed Blended Metrics - ROAS, ect.
  4. Anonymous profile de-duplication and merging

August 2023

Notable Releases: Graphs & Dashboards, New Attribution Models, Speed & Scalability, Payment Portal

Platform Updates:

  1. Changes to payment infrastructure
  2. Improved get started guide
  3. Improvements made to Stiddle Max attribution date
  4. Enabled Load Balancing for Scalability & Enhanced Speed
  5. Improvements to tracking UTMs, launched ST UTMs (st_source)
  6. Payment, Plan & Billing Portal
  7. New Get Started Guide
  8. Profile deduplication

New Features:

  1. Graph functionality & customization
  2. New Attribution Models - First Click, Linear
  3. Shopify graph metrics for dashboards
  4. Ability to connect the same ad accounts between multiple Stiddle workspaces
  5. Toggle between known and anonymous profiles
  6. Ability for profile sorting - accending/decending
  7. Graph widget - new views (line graph, area graph, bar chart, table)
  8. Ability to compare date ranges

September 2023

Notable Releases: Major Shopify Integration Improvements, Refund Order Webhook

Platform Updates:

  1. Shopify API updates - Syncing, CRON, Bulk CSV Order Upload
  2. Shopify Refund Webhook for tracking refunded orders

New Features:

1. Order Refund Tracking & Refund Deductions From Attribution

October 2023

Notable Releases: Form Submission Capture, Attribution For Lead Generation, Major Dashboard Improvements 

Platform Updates:

  1. Form capture from Stiddle Pixel - for lead gen
  2. Stiddle Pixel Performance Improvements

New Features:

  1. Form Submission Attribution Metrics - Cost Per Submission, Total Submissions
  2. Stiddle Pixel - Automatic Form Tracking
  3. Live Sharable Dashboard Link Updates
  4. Dashboard Drag n drop + Resize Widgets
  5. Dashboard graphs/charts - Group by options

November 2023

Notable Releases: Major Platform UI Revamp, New Side Navigation, 

Platform Updates:

  1. UTC Time Zone Improvements
  2. Profile merging improvements
  3. New Side Navigation

New Features:

  1. Import Profile Tagging

December 2023

Notable Releases: UTM Improvements, Major Pixel Script Improvements, Workspace Delete, Ad Attribution Weight Distribution

Platform Updates:

  1. UTM Improvements for Google Ads
  2. Organic Channel UTMs in Profile Activity
  3. Improvements to Profile Deduplication
  4. Pixel Geolocation Improvements
  5. Stiddle Max date improvements
  6. Order loading performance improvements

New Features:

  1. Closed & Canceled Orders Taken Removed From Attribution
  2. Ability to delete a workspace
  3. Ad Attribution Weight Distribution

January 2024

Notable Releases: Google Keyword Level Attribution, Performance Max Level Attribution, New Marketing Website, Profile Filters

Platform Updates:

  1. Filter through 30+ unique event & profile properties
  2. Facebook API update

New Features:

  1. Google Performance Max Tracking Capability
  2. New Website - stiddle.com
  3. Keyword Level Attribution For Google Ads
  4. Saved Filters for Profiles

February 2024

Notable Releases: Dashboard Configurations & New UI, Audience Segments, MAP Usage Based Billing

Platform Updates: 

  1. Segment and build audiences
  2. Export Audiences CSV
  3. Active Campaign Sorting

New Features:

  1. Self serve signup - flexible billing by usage (MAP)
  2. Drag n' drop Dashboard Widgets
  3. New Visualization Types - Table, KPIs
  4. Resizable Dashboard Widgets
  5. Configure & Change Widget Colors

March 2024

Notable Releases: Pixel Compatibility & Scale, Stop Bot Traffic, Website Analytics, Get Started Guide & Videos

Platform Updates:

  1. Pixel compatibility improvements for custom Shopify themes
  2. Identify & Stop Bot/Crawler Traffic
  3. Website Analytics & Reports

New Features:

  1. Shopify Subscription Based Store Functionality
  2. Hide Sensitive Customer Data By Permission
  3. Shopify API Updates

April 2024

Notable Releases: Campaign Manager Improvements, All Google Ad Assets Type Compatibility, UTM Updates, API Loading Improvements, New Dashboard Templates

Platform Updates:

  1. Stiddle UTMs (st_)
  2. All Google Ad Assets Type Compatibility
  3. API Loading Improvements

New Features:

  1. Realtime Currency Conversion
  2. Campaign Manager Filter By ID
  3. Hide Anonymous Profiles Option

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