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January 2026

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January 2026

Notable Releases: BigQuery Migration Phase 2, Custom Insights Query Builder (Report Builder), Advanced Sankey ControlsPlatform Updates:
  1. BigQuery migration completion
  2. Backend onboarding & capacity expansion
  3. Database-level sorting for UTM Manager
  4. Dashboard filter and date comparison infrastructure
New Features:
  1. UTM Table production deployment
  2. Custom Insights / Report Builder
  3. Sankey start & end step selection
  4. UTM Manager optimized sorting (DB-level)
  5. Report date comparison feature
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December 2025

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December 2025

Notable Releases: UTM Table Completion, Attribution Models for GoalsPlatform Updates:
  1. GCP migration planning
New Features:
  1. First & Last Click models for CRM Goals
  2. Column persistence & sorting
  3. UTM Builder
  4. Unique vs All Clicks metrics
  5. AI attribution for all goals
  6. Sankey default attribution model
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November 2025

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November 2025

Notable Releases: CRM Goal Conversion Values, UTM Attribution TablePlatform Updates:
  1. Profile merge prioritization logic
New Features:
  1. CRM conversion value attribution
  2. UTM Attribution Table
  3. Profile merge logs
  4. Deal & company filters
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October 2025

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October 2025

Notable Releases: Salesforce & Zapier Launch, Goal Group Type, Custom Event Goal Type, Advanced Salesforce Object MappingPlatform Updates:
  1. WooCommerce script & integration improvments
New Features:
  1. Zapier goals
  2. Custom event goals
  3. Goal grouping
  4. Salesforce multi-instance support
  5. Custom object mapping
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September 2025

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September 2025

Notable Releases: Zapier integration, BigQuery Migration (Profiles & Events)Platform Updates:
  1. Warehouse region selection (EU/US)
New Features:
  1. BigQuery-powered profile filters
  2. Event duplication protection
  3. Zapier integration groundwork
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August 2025

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August 2025

Notable Releases: CRM Goal Types, SAML SSO, Fingerprinting Infrastructure improvmentsPlatform Updates:
  1. Google & Meta API upgrades
  2. AWS Lambda memory tuning
New Features:
  1. CRM goal attribution
  2. Deal stage filtering
  3. Device fingerprinting improved attributes
  4. Auth0 SSO (SAML/SCIM started)
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July 2025

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July 2025

Notable Releases: Salesforce company and oppurtunity pages, Form Tracking Improvements, Cross-Domain Checkout, Performance ImprovmentsPlatform Updates:
  1. AWS SES email migration
  2. Queue performance tuning
New Features:
  1. IP whitelisting
  2. Cross-domain cookie logic (enablment optional)
  3. Form tracking improvments
  4. Salesforce company and oppurtunity pages
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June 2025

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June 2025

Notable Releases: Salesforce CRM Integration (Phase 1), Sankey Major EnhancementsPlatform Updates:
  1. BigQuery warehouse preparation
  2. HubSpot & Salesforce webhook groundwork
New Features:
  1. Form & URL goals in Sankey/Funnels
  2. Sankey path highlighting
  3. Anonymous profile display logic
  4. CSV export improvements
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May 2025

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May 2025

Notable Releases: Cross-Domain Tracking, Attribution Improvments, Auto-UTM for Google AdsPlatform Updates:
  1. Google UTM auto-add backend
New Features:
  1. Cross-domain checkout tracking
  2. Profile & audience export delivery
  3. Goal count filters
  4. Column save-state improvements
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April 2025

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April 2025

Notable Releases: SQS Queue Infrastructure, Sankey & Funnel Filters, Linear Model ImprovmentsPlatform Updates:
  1. SQS deployed to production
  2. Optimization (RDS, ECS)
New Features:
  1. Sankey URL event filters
  2. Funnel URL filters
  3. Linear model for URL goals
  4. Profile merging logic improvements
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March 2025

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March 2025

Notable Releases: URL Goal Type, Dashboard Metrics Expansion, Profile Export, WebhooksPlatform Updates:
  1. Google API reliability fixes
  2. Facebook API date selector changes
New Features:
  1. URL goal type
  2. New dashboard metrics (New/Returning, LTV, Orders)
  3. Profile export enhancements
  4. Webhook integrations for custom commerce platforms
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February 2025

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February 2025

Notable Releases: Magento Integration, New Metrics, Sankey Visualizer ImprovementsPlatform Updates:
  1. Magento Cloud Commerce pixel
  2. Shopify script refinements
  3. Facebook & Google API stability fixes
New Features:
  1. Magento event tracking (PV, ATC, Checkout, Purchase)
  2. Net MER & Net Sales metrics
  3. Sankey filter by page URL
  4. Profile pagination fixes
  5. Form submission validation improvements
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January 2025

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January 2025

Notable Releases: Lead Generation & Form Tracking, Shopify API Upgrade, GTM Compatibility, Custom Attribution MetricsPlatform Updates:
  1. Shopify API migrated to GraphQL
  2. Facebook API updated to v22
  3. Google API updates
  4. New logging system
New Features:
  1. Auto-capture form tracking
  2. Custom conversion goals (forms)
  3. Form goal attribution metrics
  4. Automatic form scanner & property mapping
  5. Ability to disable form tracking
  6. GTM (Google Tag Manager) pixel compatibility
  7. Attribution goal graphs & widgets
  8. Campaign attribution goal modal
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December 2024
Notable Releases: Major New Feature Release- Visualizer (Customer Journeys + Funnels)Platform Updates:
  1. Audience LTV Improvements
New Features:
  1. Major New Feature: Visualizer (Customer Journeys + Funnels)
  2. Sankey Flows: Identify Customer & Website Visitor Journeys In Aggregate 2. Funnels: Understand Drop-offs Between Steps In A Customer’s Journey
  3. New Improved Dashboard UI & Nav Bar
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November 2024
Notable Releases: Order Subscription Compatibility, New WebhooksPlatform Updates:
  1. IP & Geolocation Improvements
  2. Shopify API Update
  3. Google API Updates
  4. Implemented ElastiCache
  5. Refund Webhook Improvements
New Features:
  1. Reoccurring Order Subscription Compatibility
  2. Order Create Webhook
  3. Order Update Webhook
  4. Redact Webhook
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October 2024
Notable Releases: New Filters, Pixel Script Improvements, Major Performance ImprovementsPlatform Updates:
  1. Improvements to Pixel Script (optimized queries)
  2. Implemented Grafana K6 Load Testing Application
  3. DB Autoscale Improvements
New Features:
  1. New Filters
  2. Product Name 2. Products Viewed 3. Product Checkout Started 4. Product Purchased
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September 2024
Notable Releases: Compare Date Graphs, Audience LTV, Implemented RedisPlatform Updates:
  1. Loading Improvements
  2. Updated Dashboard Templates
  3. Implemented Redis - Big Loading Improvement
New Features:
  1. Graph Compare Date
  2. New Attribution Metrics
  3. Audience LTV Analysis
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August 2024
Notable Releases: Smart Audiences, Klayvio Integration, MCC Account Compatibility Platform Updates:
  1. MCC Account Compatibility
  2. Facebook Token Update
  3. Public Dashboard Improvements
  4. DB Migration
New Features:
  1. Smart Audiences
  2. Klayvio Integration