Stiddle Updates

January 2025

Notable Releases: Major New Feature Release - Lead Gen Compatibility (Form Tracking, Custom Conversion Goals), New Custom Attribution Metrics

Platform Updates:

  1. New Metrics - Variations of MER
  2. Shopify API Updates

New Features:

  1. New Corse Policy
  2. Auto-capture Pixel Form Tracking
  3. Custom Conversion Goals
  4. Automatic Form Scanner - Property Mapping
  5. Define Names + Conversion Values to Form Goals
  6. Form Conversion Goal Attribution Metrics (Campaign Manager, Visualizer, Dashboards)
  7. Ability to Disable Form Tracking
  8. Google Tag Manager (GTM) Pixel Compatibility

December 2024

Notable Releases: Major New Feature Release- Visualizer (Customer Journeys + Funnels)

Platform Updates:

  1. Audience LTV Improvements

New Features:

  1. Major New Feature: Visualizer (Customer Journeys + Funnels)
    1. Sankey Flows: Identify Customer & Website Visitor Journeys In Aggregate
    2. Funnels: Understand Drop-offs Between Steps In A Customer's Journey
  2. New Improved Dashboard UI & Nav Bar

November 2024

Notable Releases: Order Subscription Compatibility, New Webhooks

Platform Updates:

  1. IP & Geolocation Improvements
  2. Shopify API Update
  3. Google API Updates
  4. Implemented ElastiCache
  5. Refund Webhook Improvements

New Features:

  1. Reoccurring Order Subscription Compatibility
  2. Order Create Webhook
  3. Order Update Webhook
  4. Redact Webhook

October 2024

Notable Releases: New Filters, Pixel Script Improvements, Major Performance Improvements

Platform Updates:

  1. Improvements to Pixel Script (optimized queries)
  2. Implemented Grafana K6 Load Testing Application
  3. DB Autoscale Improvements

New Features:

  1. New Filters
    1. Product Name
    2. Products Viewed
    3. Product Checkout Started
    4. Product Purchased

September 2024

Notable Releases: Compare Date Graphs, Audience LTV, Implemented Redis

Platform Updates:

  1. Loading Improvements
  2. Updated Dashboard Templates
  3. Implemented Redis - Big Loading Improvement

New Features:

  1. Graph Compare Date
  2. New Attribution Metrics
  3. Audience LTV Analysis

August 2024

Notable Releases: Smart Audiences, Klayvio Integration, MCC Account Compatibility 

Platform Updates:

  1. MCC Account Compatibility 
  2. Facebook Token Update
  3. Public Dashboard Improvements
  4. DB Migration

New Features:

  1. Smart Audiences
  2. Klayvio Integration

July 2024

Notable Releases: View-through Attribution Confidence Meta, Shopify Headless Compatibility, Shopify Checkout Customer Events Compatibility

Platform Updates:

  1. New Metrics: Conversion Rate/Blended AOV/New Customers/Returning Customers/Cost Per New Customer/Cost Per Returning Customer/NC-ROAS/RC-ROAS
  2. Load Active Campaigns First

New Features:

  1. View-through Attribution Confidence Meta
  2. Shopify Headless Compatibility
  3. Shopify Checkout Customer Events Compatibility
  4. Web Analytics: Browser Identification for Facebook & Google

June 2024

Notable Releases: Stiddle IRIS Pixel Technology, WooCommerce Integration

Platform Updates:

  1. Ability To Manually Reset Stiddle Start Date
  2. Dashboard Group By: Day/Week/Month/Year
  3. New UTM Parameter Variant Compatibility

New Features:

  1. Stiddle IRIS Pixel Technology
  2. WooCommerce Integration
  3. New Metrics: Hook Rate & MER
  4. Option to Hide PII Info

May 2024

Notable Releases: AI Attribution Modeling, New Linear & First Click Attribution Models, Custom Time Zones, Custom Date Selector to Campaign Table

Platform Updates:

  1. Scale Improvements to Load Balancing & Auto Scaling
  2. Custom Date Selector to Campaign Table
  3. Instant Shopify Data Refresh
  4. Phone Number Profile Merging

New Features:

  1. AI Attribution Modeling
  2. New Linear & First Click Attribution Models
  3. Custom Time Zones

April 2024

Notable Releases: Campaign Manager Improvements, All Google Ad Assets Type Compatibility, UTM Updates, API Loading Improvements, New Dashboard Templates

Platform Updates:

  1. Stiddle UTMs (st_)
  2. All Google Ad Assets Type Compatibility
  3. API Loading Improvements

New Features:

  1. Realtime Currency Conversion
  2. Campaign Manager Filter By ID
  3. Hide Anonymous Profiles Option

March 2024

Notable Releases: Pixel Compatibility & Scale, Stop Bot Traffic, Website Analytics, Get Started Guide & Videos

Platform Updates:

  1. Pixel compatibility improvements for custom Shopify themes
  2. Identify & Stop Bot/Crawler Traffic
  3. Website Analytics & Reports

New Features:

  1. Shopify Subscription Based Store Functionality
  2. Hide Sensitive Customer Data By Permission
  3. Shopify API Updates

February 2024

Notable Releases: Dashboard Configurations & New UI, Audience Segments, MAP Usage Based Billing

Platform Updates: 

  1. Segment and build audiences
  2. Export Audiences CSV
  3. Active Campaign Sorting

New Features:

  1. Self serve signup - flexible billing by usage (MAP)
  2. Drag n' drop Dashboard Widgets
  3. New Visualization Types - Table, KPIs
  4. Resizable Dashboard Widgets
  5. Configure & Change Widget Colors

January 2024

Notable Releases: Google Keyword Level Attribution, Performance Max Level Attribution, New Marketing Website, Profile Filters

Platform Updates:

  1. Filter through 30+ unique event & profile properties
  2. Facebook API update

New Features:

  1. Google Performance Max Tracking Capability
  2. New Website - stiddle.com
  3. Keyword Level Attribution For Google Ads
  4. Saved Filters for Profiles

December 2023

Notable Releases: UTM Improvements, Major Pixel Script Improvements, Workspace Delete, Ad Attribution Weight Distribution

Platform Updates:

  1. UTM Improvements for Google Ads
  2. Organic Channel UTMs in Profile Activity
  3. Improvements to Profile Deduplication
  4. Pixel Geolocation Improvements
  5. Stiddle Max date improvements
  6. Order loading performance improvements

New Features:

  1. Closed & Canceled Orders Taken Removed From Attribution
  2. Ability to delete a workspace
  3. Ad Attribution Weight Distribution

November 2023

Notable Releases: Major Platform UI Revamp, New Side Navigation, 

Platform Updates:

  1. UTC Time Zone Improvements
  2. Profile merging improvements
  3. New Side Navigation

New Features:

  1. Import Profile Tagging

October 2023

Notable Releases: Form Submission Capture, Attribution For Lead Generation, Major Dashboard Improvements 

Platform Updates:

  1. Form capture from Stiddle Pixel - for lead gen
  2. Stiddle Pixel Performance Improvements

New Features:

  1. Form Submission Attribution Metrics - Cost Per Submission, Total Submissions
  2. Stiddle Pixel - Automatic Form Tracking
  3. Live Sharable Dashboard Link Updates
  4. Dashboard Drag n drop + Resize Widgets
  5. Dashboard graphs/charts - Group by options

September 2023

Notable Releases: Major Shopify Integration Improvements, Refund Order Webhook

Platform Updates:

  1. Shopify API updates - Syncing, CRON, Bulk CSV Order Upload
  2. Shopify Refund Webhook for tracking refunded orders

New Features:

1. Order Refund Tracking & Refund Deductions From Attribution

August 2023

Notable Releases: Graphs & Dashboards, New Attribution Models, Speed & Scalability, Payment Portal

Platform Updates:

  1. Changes to payment infrastructure
  2. Improved get started guide
  3. Improvements made to Stiddle Max attribution date
  4. Enabled Load Balancing for Scalability & Enhanced Speed
  5. Improvements to tracking UTMs, launched ST UTMs (st_source)
  6. Payment, Plan & Billing Portal
  7. New Get Started Guide
  8. Profile deduplication

New Features:

  1. Graph functionality & customization
  2. New Attribution Models - First Click, Linear
  3. Shopify graph metrics for dashboards
  4. Ability to connect the same ad accounts between multiple Stiddle workspaces
  5. Toggle between known and anonymous profiles
  6. Ability for profile sorting - accending/decending
  7. Graph widget - new views (line graph, area graph, bar chart, table)
  8. Ability to compare date ranges

July 2023

Notable Releases: Google Keyword Level Attribution, Blended Metrics

Platform Updates:

  1. Released New Stiddle Attributed Metrics
  2. Ability for auto refresh for Shopify and Google Connectors
  3. Scalable data infrastructure load balancing improvements
  4. Improvements to event tracking and profile activity

New Features:

  1. Google Keyword Level Attribution
  2. Option to sync past attribution data from Shopify
  3. New Stiddle Attributed Blended Metrics - ROAS, ect.
  4. Anonymous profile de-duplication and merging

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