January 2025
Notable Releases: Major New Feature Release - Lead Gen Compatibility (Form Tracking, Custom Conversion Goals), New Custom Attribution Metrics
Platform Updates:
- New Metrics - Variations of MER
- Shopify API Updates
New Features:
- New Corse Policy
- Auto-capture Pixel Form Tracking
- Custom Conversion Goals
- Automatic Form Scanner - Property Mapping
- Define Names + Conversion Values to Form Goals
- Form Conversion Goal Attribution Metrics (Campaign Manager, Visualizer, Dashboards)
- Ability to Disable Form Tracking
- Google Tag Manager (GTM) Pixel Compatibility
December 2024
Notable Releases: Major New Feature Release- Visualizer (Customer Journeys + Funnels)
Platform Updates:
- Audience LTV Improvements
New Features:
- Major New Feature: Visualizer (Customer Journeys + Funnels)
- Sankey Flows: Identify Customer & Website Visitor Journeys In Aggregate
- Funnels: Understand Drop-offs Between Steps In A Customer's Journey
- New Improved Dashboard UI & Nav Bar
November 2024
Notable Releases: Order Subscription Compatibility, New Webhooks
Platform Updates:
- IP & Geolocation Improvements
- Shopify API Update
- Google API Updates
- Implemented ElastiCache
- Refund Webhook Improvements
New Features:
- Reoccurring Order Subscription Compatibility
- Order Create Webhook
- Order Update Webhook
- Redact Webhook
October 2024
Notable Releases: New Filters, Pixel Script Improvements, Major Performance Improvements
Platform Updates:
- Improvements to Pixel Script (optimized queries)
- Implemented Grafana K6 Load Testing Application
- DB Autoscale Improvements
New Features:
- New Filters
- Product Name
- Products Viewed
- Product Checkout Started
- Product Purchased
September 2024
Notable Releases: Compare Date Graphs, Audience LTV, Implemented Redis
Platform Updates:
- Loading Improvements
- Updated Dashboard Templates
- Implemented Redis - Big Loading Improvement
New Features:
- Graph Compare Date
- New Attribution Metrics
- Audience LTV Analysis
August 2024
Notable Releases: Smart Audiences, Klayvio Integration, MCC Account Compatibility
Platform Updates:
- MCC Account Compatibility
- Facebook Token Update
- Public Dashboard Improvements
- DB Migration
New Features:
- Smart Audiences
- Klayvio Integration
July 2024
Notable Releases: View-through Attribution Confidence Meta, Shopify Headless Compatibility, Shopify Checkout Customer Events Compatibility
Platform Updates:
- New Metrics: Conversion Rate/Blended AOV/New Customers/Returning Customers/Cost Per New Customer/Cost Per Returning Customer/NC-ROAS/RC-ROAS
- Load Active Campaigns First
New Features:
- View-through Attribution Confidence Meta
- Shopify Headless Compatibility
- Shopify Checkout Customer Events Compatibility
- Web Analytics: Browser Identification for Facebook & Google
June 2024
Notable Releases: Stiddle IRIS Pixel Technology, WooCommerce Integration
Platform Updates:
- Ability To Manually Reset Stiddle Start Date
- Dashboard Group By: Day/Week/Month/Year
- New UTM Parameter Variant Compatibility
New Features:
- Stiddle IRIS Pixel Technology
- WooCommerce Integration
- New Metrics: Hook Rate & MER
- Option to Hide PII Info
May 2024
Notable Releases: AI Attribution Modeling, New Linear & First Click Attribution Models, Custom Time Zones, Custom Date Selector to Campaign Table
Platform Updates:
- Scale Improvements to Load Balancing & Auto Scaling
- Custom Date Selector to Campaign Table
- Instant Shopify Data Refresh
- Phone Number Profile Merging
New Features:
- AI Attribution Modeling
- New Linear & First Click Attribution Models
- Custom Time Zones
April 2024
Notable Releases: Campaign Manager Improvements, All Google Ad Assets Type Compatibility, UTM Updates, API Loading Improvements, New Dashboard Templates
Platform Updates:
- Stiddle UTMs (st_)
- All Google Ad Assets Type Compatibility
- API Loading Improvements
New Features:
- Realtime Currency Conversion
- Campaign Manager Filter By ID
- Hide Anonymous Profiles Option
March 2024
Notable Releases: Pixel Compatibility & Scale, Stop Bot Traffic, Website Analytics, Get Started Guide & Videos
Platform Updates:
- Pixel compatibility improvements for custom Shopify themes
- Identify & Stop Bot/Crawler Traffic
- Website Analytics & Reports
New Features:
- Shopify Subscription Based Store Functionality
- Hide Sensitive Customer Data By Permission
- Shopify API Updates
February 2024
Notable Releases: Dashboard Configurations & New UI, Audience Segments, MAP Usage Based Billing
Platform Updates:
- Segment and build audiences
- Export Audiences CSV
- Active Campaign Sorting
New Features:
- Self serve signup - flexible billing by usage (MAP)
- Drag n' drop Dashboard Widgets
- New Visualization Types - Table, KPIs
- Resizable Dashboard Widgets
- Configure & Change Widget Colors
January 2024
Notable Releases: Google Keyword Level Attribution, Performance Max Level Attribution, New Marketing Website, Profile Filters
Platform Updates:
- Filter through 30+ unique event & profile properties
- Facebook API update
New Features:
- Google Performance Max Tracking Capability
- New Website - stiddle.com
- Keyword Level Attribution For Google Ads
- Saved Filters for Profiles
December 2023
Notable Releases: UTM Improvements, Major Pixel Script Improvements, Workspace Delete, Ad Attribution Weight Distribution
Platform Updates:
- UTM Improvements for Google Ads
- Organic Channel UTMs in Profile Activity
- Improvements to Profile Deduplication
- Pixel Geolocation Improvements
- Stiddle Max date improvements
- Order loading performance improvements
New Features:
- Closed & Canceled Orders Taken Removed From Attribution
- Ability to delete a workspace
- Ad Attribution Weight Distribution
November 2023
Notable Releases: Major Platform UI Revamp, New Side Navigation,
Platform Updates:
- UTC Time Zone Improvements
- Profile merging improvements
- New Side Navigation
New Features:
- Import Profile Tagging
October 2023
Notable Releases: Form Submission Capture, Attribution For Lead Generation, Major Dashboard Improvements
Platform Updates:
- Form capture from Stiddle Pixel - for lead gen
- Stiddle Pixel Performance Improvements
New Features:
- Form Submission Attribution Metrics - Cost Per Submission, Total Submissions
- Stiddle Pixel - Automatic Form Tracking
- Live Sharable Dashboard Link Updates
- Dashboard Drag n drop + Resize Widgets
- Dashboard graphs/charts - Group by options
September 2023
Notable Releases: Major Shopify Integration Improvements, Refund Order Webhook
Platform Updates:
- Shopify API updates - Syncing, CRON, Bulk CSV Order Upload
- Shopify Refund Webhook for tracking refunded orders
New Features:
1. Order Refund Tracking & Refund Deductions From Attribution
August 2023
Notable Releases: Graphs & Dashboards, New Attribution Models, Speed & Scalability, Payment Portal
Platform Updates:
- Changes to payment infrastructure
- Improved get started guide
- Improvements made to Stiddle Max attribution date
- Enabled Load Balancing for Scalability & Enhanced Speed
- Improvements to tracking UTMs, launched ST UTMs (st_source)
- Payment, Plan & Billing Portal
- New Get Started Guide
- Profile deduplication
New Features:
- Graph functionality & customization
- New Attribution Models - First Click, Linear
- Shopify graph metrics for dashboards
- Ability to connect the same ad accounts between multiple Stiddle workspaces
- Toggle between known and anonymous profiles
- Ability for profile sorting - accending/decending
- Graph widget - new views (line graph, area graph, bar chart, table)
- Ability to compare date ranges
July 2023
Notable Releases: Google Keyword Level Attribution, Blended Metrics
Platform Updates:
- Released New Stiddle Attributed Metrics
- Ability for auto refresh for Shopify and Google Connectors
- Scalable data infrastructure load balancing improvements
- Improvements to event tracking and profile activity
New Features:
- Google Keyword Level Attribution
- Option to sync past attribution data from Shopify
- New Stiddle Attributed Blended Metrics - ROAS, ect.
- Anonymous profile de-duplication and merging